How to Make Money with Adsterra: A Beginner's Guide (2025)

Adsterra

Adsterra Network

Adsterra is a global advertising and CPA affiliate network that claims to offer solutions for both advertisers and publishers. Founded in 2013, and has its headquarters in Cyprus, Adsterra has grown to cover 248 GEOs and partner with over 33K publishers and advertisers. But is Adsterra a good choice for publishers who want to monetize their traffic?

In this article, I will show you some of the features of Adsterra ad network and benefits for publisher and highlight some drawbacks of using it as a publisher.

Ad Formats:

Adsterra offers a variety of ad formats that can suit different types of websites and audiences. Following are ad formats are:

Popunder ads:

These ads open in a new browser window or tab and can remain hidden behind the main browser window. They are designed to capture the user's attention and generate high conversions.

In-Page Push ads:

These ads mimic the appearance of push notifications and are displayed on the website. They are compatible with all devices and browsers and can bypass ad blockers.

Display banners:

These are classic banner ads that come in different sizes and formats. They can be static or animated and can be placed anywhere on the website.

Native ads:

These are ads that blend in with the content and design of the website. They are meant to provide relevant and engaging information to the user without being intrusive.

VAST video ads:

These are video ads that can be embedded in the website or played before, during, or after a video content. They can be skippable or non-skippable and can have interactive elements. But ad format is not available for those websites which have decent traffic.

Social Bar:

This is a new ad format that combines multiple features such as chat boxes, surveys, push notifications, video messages, etc. It is customizable and responsive and can increase user engagement and conversions.

Adsterra Direct Link Earning Tricks:

Adsterra direct link screenshot

Adsterra Direct Link is a monetization ad unit that allows you to earn money by redirecting your visitors to the advertisers' websites. It is a simple URL that contains thousands of high-paying ads that are matched to your traffic by smart algorithms. You can place the Direct Link anywhere on your website, social media account, mobile app, etc. and get paid for every click. But we have seen that social media platforms like Facebook and Pinterest block adsterra direct links, and can also suspend your accounts, so be aware of it.

To earn from Adsterra Direct Link, you need to follow these steps:

Place the code on your website, landing page, social media post, or any other source of traffic.

Drive traffic to your source and encourage your visitors to click on the Direct Link.

Get paid for every click based on the CPM rate of the offer that is shown to the user.

Benefits for Publishers:

Adsterra Publisher Dashboard

Adsterra claims to offer several benefits for publishers who join their network, such as:

High eCPM rates:

Adsterra says it provides near-100% fill rates with offers that are relevant to the traffic. It also prioritizes offers with higher bids to ensure maximum revenue for publishers.

Verified traffic and ads:

Adsterra uses 3-level security algorithms and AI-powered anti-malware and anti-fraud solutions to protect publishers from malicious ads and bots.

Traffic-2-Offer matching:

Adsterra uses smart algorithms to match offers with relevant traffic based on various factors such as GEO, device, browser, etc. This ensures higher conversions and revenues for publishers.

Referral program:

Adsterra also has its own referral program that allows publishers to earn extra income by inviting new publishers to join the network. The referral commission is 5% of the earnings of the referred publishers. If you invite more people through your Adterrra referral link, the more income you will get.

Adsterra API:

Adsterra provides an API that allows publishers to track their traffic performance with ease. The API can be integrated with third-party tools and platforms for better analytics and optimization.

Drawbacks for Publishers:

Some of the possible drawbacks of Adsterra for publishers are:

High minimum payout threshold:

Adsterra has a minimum payout threshold of $100 for most payment methods, such as PayPal or Bitcoin. This can be high for some publishers who have low traffic volume or earnings. The minimum payout threshold is even higher for wire transfers ($1000) and lower for Paxum and Webmoney ($5).

Payment delays:

Adsterra pays publishers on a NET15 basis, which means they have to wait for 15 days after the end of the month to receive their payments. Some publishers may prefer faster payment options or more frequent payment cycles.

Limited support:

Adsterra provides support via email, Skype, or Telegram, but some publishers may find it difficult to reach them or get timely responses. Publishers also have to go through a manager for significant changes to ad implementation, which can be inconvenient or time-consuming.

Traffic quality:

Adsterra evaluates publishers' traffic based on various factors such as GEO, device, browser, OS, keywords, preferences, behavior, etc. If the traffic is low-quality or irrelevant to the offers, publishers may get lower CPM rates or even get banned. Publishers should also avoid spammy ads or bot traffic that can harm their reputation and earnings.

User experience:

Adsterra's ad formats may not suit every website or audience. Some ad formats such as popunders, interstitials, or direct links may annoy some users who may feel deceived or spammed by the ads. Publishers should always disclose that their links are advertisements and provide value to their users before asking them to click. Publishers should also test different ad formats and offers to see what works best for their website and audience.

Is Adsterra Legit or a Scam?

My payment history from Adsterra

There are many negative reviews on the internet about Adsterra and also there are many positive reviews on many YouTube channels. Earning from this platform depend on the traffic and the earning can be lower as compared to Google's Adsense ad network. So, yes Adsterra is a legit ad network.

Conclusion:

Adsterra is a well-established ad network that offers a range of ad formats and benefits for publishers who want to monetize their traffic. It claims to provide high eCPM rates, verified traffic and ads, traffic-2-offer matching, referral program, and API integration. However, publishers should also be aware of some of the drawbacks of Adsterra I highlighted above. Also there are many negative reviews available on the internet about this Ad network. You cannot compare this ad network with Google Adsense.

Therefore, publishers should weigh the pros and cons of Adsterra before deciding whether to join their network or not. They should also test different ad formats and offers to see what works best for their website and audience. If you wish to work with this ad network as a publisher then click Join Now below and create your account.